CEO Sleepout

CEO Sleepout is a charity set up to fight homelessness and poverty. Their fight is funded with money raised by executives who sleep outdoors for one night to raise sponsorship from their business contacts and friends. They hold events up and down the country every year.

One of the major issues the charity had with their old site was that it was very difficult to update and maintain, particularly in updating the event pages when a new executive signed up. We redesigned the old static site, and developed a bespoke CMS solution using Wordpress, which let the charity create user accounts for the sleepers and assign them to an event.

We worked with CEO Sleepout to produce a new website and brand identity to help promote their upcoming events. Although the charity is primarily aimed at corporate executives, we wanted to soften the branding with the use of illustration for each of the key events. We matched this with a reworking of the logotype and colour scheme.

We were keen to promote healthy competition within the events, so we introduced a dynamic ‘Hall of Fame’ and ‘Leaderboard’ that collected the total money raised via justgiving and ranks the sleepers in a league table.